Project Background
Segal is a benefits, HR and consulting firm that specializes in the public sector. This project called for a series of ads in trade magazines targeted at key decision makers who would be authorized to employ Segal's services in their organizations. In an industry filled with mediocre solutions, Segal's niche lies in truly understanding the differences between the public and private sectors when it comes to benefits/HR—and crafting plans that were wildly more beneficial to the end consumers' unique needs.

Solution
The end result was a print campaign that, like Segal itself, stood out from the competition in tone, design, and message.

My Role
Created the campaign concept, copy, and helped shape the visual direction.