Background
Leapnet is a digital agency specializing in creating web experiences for the travel industry. To help promote agency offerings, Leapnet hosted the e-Travel Conference, inviting marketing heads of major travel-industry corporations to help educate them on effective web practices.

Solution
A small story booklet and a series of postcards were created and distributed, featuring easily recognizable travel iconography to help tell a relatable, compelling story with the right mix of humor.

My Role
Came up with the idea to create a story booklet and collateral using travel iconography and wrote all materials.