Background
The Sealy Mattresses RFP asked for “breakthrough creative” that highlighted the brand’s reputation as a leader in mattress quality and innovation, while eluding to their springs’ competitive advantage over memory foam.

Solution
This humorous, lighthearted video was shot for the pitch, helping us win the business. The client loved the spot so much they ran it as is, no edits. Fun fact - all the actors were pitch-team members from the agency (including myself).