Background
Seeking to rid themselves of an exceedingly negative consumer brand perception and combat apathy towards cybercrime, Norton needed a complete international rebranding effort that included all media channels.

Solution
The “Every Click Matters” campaign made consumers aware of the wide variety of cybercrime dangers lurking behind their next click. Using humor, viral videos and a few scare tactics, this campaign re-engineered the brand worldwide to be socially relevant while changing the previously negative consumer perception into a positive one.

My Role
I created the concept behind the rebranding effort, including the “Every Click Matters” tagline, “Allow/Deny” convention and overall design look and feel.